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New Campaign Highlights Real Impact of Working Americans

by Patricia Guadalupe  |  January 30, 2012

Ever wonder if what you do for a living has any real meaning to anyone else? A new television spot airing in several cities across the country shows the connection working Americans have to each other, a message that resonates in so many states and cities with politicians who blame the working middle class for the current economic crisis.

With evocative words such as “work is what shakes us awake every morning” and “it’s the initials we scratch on the wet cement of America’s progress,” the ad features Americans from virtually every industry and union reminding fellow Americans that it is the 99% who make this country happen.

Also broadcast in Spanish, the ad is part of a wide-ranging campaign by the AFL-CIO to connect people around the values associated with work, including family, progress and the American Dream.

The campaign includes social media and online ads, and an interactive website which shows that when it comes to work, there are no degrees of separation between any of us.

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