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Communications Coordinator

Affiliate:
AFSCME Florida Council 79
Location:
Plant City, Florida or Miami, Florida
Posting Date:
July 06, 2021

AFSCME Florida
Representing 100,000 public service worker across Florida, AFSCME is one of the state’s fastest growing unions. We believe every person working to serve their community deserves respect and voice on the job.

Overview
The Communications Coordinator will oversee all aspects of the union’s communications work. This includes establishing a multi-channel communications strategy and calendar to reach members and other audiences; cultivating and maintaining media relations; developing and implementing strategy for external organizing, contract and other campaigns; setting up internal systems; and building communications capacity among program and local staff.

Skills

  • Develop and execute AFSCME Florida’s communications plans, and integrating earned, paid, and digital media, to advance the organization’s goals.
  • Operate on both a strategic and tactical level, creating plans with clearly defined and measurable goals.
  • Develop effective messages that are based on research and best practices and rooted in the AFSCME brand.
  • Identify opportunities to move message and engage members and potential members and ladder them into offline action.
  • Maintain and build email and text lists, as well as social media channels and the website.
  • Write and edit emails, talking points, press advisories and releases, op-eds, blog posts, newsletters, phone scripts, mail pieces and memos, etc.
  • Serve as a spokesperson for AFSCME Florida with partner organizations, key stakeholders, and the media, as needed.
  • Develop and manage paid advertising on Facebook, Google, and Twitter through effective targeting.
  • Use data and analytics to evaluate tactics and adjust them as needed.
  • Plan and manage event communications – strategy, message, visuals, materials, media outreach, video, photography, etc.
  • Train staff and leaders on communications tools.
  • Set up internal communications systems.

Requirements

  • A. or B.S. in Communications, Public Relations, English, Journalism or related field.
  • Four or more years in campaign, labor or advocacy communications, media relations, public affairs, community organizing, or other related experience.
  • Exceptional writing and excellent verbal and interpersonal skills.
  • Experience developing implementing creative communications strategies, including identifying and creating opportunities to drive message.
  • Experience reaching out and framing messages for diverse audiences.
  • Experience with digital media platforms including web content management systems, email tools, etc.
  • Experience with design tools, such Adobe Creative Suite (Photoshop, InDesign, Illustrator), as well as social media platforms.
  • Ability to set priorities, work under pressure, handle multiple projects simultaneously and meet established deadlines.
  • Ability to work as an effective team member.
  • Must thrive in an environment with tight deadlines, changing priorities, high-pressure and irregular hours.
  • Requires a high level of judgment and ability to take initiative and work independently.
  • Perform other duties as assigned.
  • Ability to work with International and local union elected leaders and senior staff and navigate complex and sometimes politically sensitive situations.
  • Ability to travel and to work nights and weekend.  
  • Fluency in Spanish is a plus.

Reports to: Executive Director
Works closely with: Organizing Coordinator, Political Director

Driving, travel, temporary assignments away from home office and extended work hours required. Valid Florida driver’s license and automobile insurance required.

To Apply
Please submit your resume to MarKeyshia Monroe via e-mail mmonroe@afscmefl.org or US mail:

AFSCME Florida
C/O MarKeyshia Monroe
3064 Highland Oaks Terrace
Tallahassee FL 32301