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Communications Specialist

AFSCME District Council 37
New York, NY
Starts at $65,000 -- $70,000
Posting Date:
April 28, 2023

GENERAL STATEMENT OF DUTIES AND RESPONSIBILITIES:This position supports all aspects of DC 37’s communications, including member communications, media relations, website, social media, e-newsletter, graphic design and campaigns. Under the direction of the Director of Communications, this position will contribute to the creation and distribution of content used to support DC 37’s brand.


  • Executes web, email, social media (paid and organic) and display advertising campaigns to promote DC 37’s programs and initiatives.
  • Contributes to strategic communications campaigns and carries out duties related to dissemination of information to members, the media and the public.
  • Manages the union’s social media accounts, develops content and responds to comments/messages with guidance from Director.
  • Evaluates metrics and effectiveness of digital media tactics; tracks and reports outcomes through Google and social analytics to help improve content and channel planning.
  • Supports the Director in planning, contracting and development of website; manages web content updates for union and locals as needed.
  • Supports the development and graphic design of print and digital content, including e-newsletter, quarterly news magazine and signage.
  • Collaborates with the Director and team members to ensure content aligns with overall marketing communications strategy and has a consistent tone, style and voice that reflects the DC 37 brand.
  • Develop and contributes to an internal content calendar, including scheduling posts and sourcing, writing and/or assisting in the editing of content.
  • Collaborates with other team members and Departments on distribution and promotion of content across all marketing channels.
  • Stays current with industry trends in digital media communications and offer insights, helps formulate concepts and pitches ideas for new opportunities to evolve and improve marketing and branding efforts.


  • Bachelor’s degree in communications, marketing, journalism, public relations, English or a related field; or an equivalent combination of education and experience is required.
  • 5+ years professional experience in marketing and communications.
  • 3+ years professional experience managing and moderating social media.
  • Well-organized and strong attention to detail; ability to work both independently and in a team environment with staff and stakeholders at all levels.
  • Excellent grammar and writing ability. Robust digital writing skills, with the ability to condense information and convey it clearly and concisely through social media.
  • A demonstrated ability to use online tools to communicate with, engage and motivate target groups to take action including social media, email and paid marketing.
  • Experience with graphic design and developing content across a variety of online and print channels; Working knowledge of Photoshop and Illustrator a plus.
  • Experience with front-end web design and content management systems preferred, specifically WordPress.
  • Ability to travel locally for purposes of sourcing content.

To Apply:If you meet these qualifications, please send résumés and cover letters as a Microsoft Word or PDF attachment file via email (