Develop Media Training for AFSCME Leadership

WHEREAS:

Building community support and understanding for the union's position is an important responsibility undertaken by AFSCME leaders; and

WHEREAS:

The critical role of the media in shaping popular opinion on many issues of importance to AFSCME is increasingly understood; and

WHEREAS:

AFSCME leaders are increasingly called upon to be interviewed by newspaper, radio, and television media representatives; and

WHEREAS:

Well-trained and articulate AFSCME leaders can more effectively communicate and therefore create a more favorable impression for the public.

THEREFORE BE IT RESOLVED:

That the International Union continue to develop training programs designed to assist AFSCME leaders to acquire the skills necessary to communicate effectively with the media; and

BE IT FURTHER RESOLVED:

That AFSCME affiliates encourage those in leadership positions to take part in such training programs.

SUBMITTED BY:

Garland Webb, President and Delegate
Council 17
Baton Rouge, Louisiana