Communication and Organizing Specialist

This position leads the Association's member communications program and drives campaigns to recruit new members. The incumbent will identify current members for leadership development and promote the Association's vision to future and current NYC retirees. Responsibilities include creating and implementing work plans for communications, new member organizing, and member mobilization across multiple platforms. The role also involves planning membership meetings, volunteer management, and ongoing print and digital communications. The incumbent will collaborate with Association and DC 37 staff, AFSCME’s retiree department, and external consultants to strengthen organizing and communications strategies.

Duties:  

• Creates and implements the digital strategy for the Retirees Association including email, social media, and peer-to-peer and SMS texting, and website content.
• Leads retiree mobilization and engagement on political and legislative campaigns on the state and local levels in conjunction with DC 37 and AFSCME’s political action teams.
• Assists with the development of the Association’s digital program to recruit members to contribute to the union’s political action fund, PEOPLE, which supports pro-retiree, pro-worker candidates.
• Regularly update the Association’s website and its social media channels and performs regular quality assurance of website to identify broken links and outdated content.
• Manages the Association’s Facebook page and other social media accounts including writing, developing, and posting content.
• Updates and maintains tracking databases and produces reports of metrics on performance of both direct-mail and digital programs and projects.
• Participates in the development of retiree organizing and PEOPLE campaign plans and strategies with a focus on both in-person activities as well as digital promotion and follow-up.
• Collaborates with the Association’s staff and volunteers.
• Develops other Association materials including the Association’s quarterly article in DC 37’s PEP newsletter, brochures, leaflets, presentations, direct-mail pieces, booklets, video scripts and other media.
• Organizes and maintains electronic files of communications materials.
• Assists in the coordination and preparation of the monthly Executive Board and Membership meeting reports.
• Assists with the planning of meetings with retirees throughout the greater New York City area and potentially in areas with membership density like Florida and North Carolina, including scheduling speakers, public speaking and conducting trainings and workshops.
• Assists with maintaining and updating the Association’s membership data including collecting and entering membership contact information as needed.
• Performs other duties as assigned.

Requirements:  

Education and Experience 

Graduation from a 4-year college is desirable and up to 3 years of experience in union, political or community organizing; or any combination of education and experience which provides the following knowledge, skills, and abilities:

Skills Requirements: 

• Knowledge and interest in the labor movement, politics, progressive change, and/or seniors/retirees desirable.
• Strong ability to effectively communicate, both verbally and in writing.
• Knowledge of mobilization strategies and tactics.
• Ability to effectively use social media tools to communicate with target groups.
• Basic knowledge of graphic design, UnionHall or other web CMS systems and VAN platforms desirable.
• Knowledge and experience with digital forms of communications, including email, websites, texting and social media.
• Experience with email marketing systems like Action Network.
• Valid driver's license required.
• Ability to plan and run meetings and actions.
• Bilingual skills desirable.

Applicants please submit your cover letter and resume to retassn@dc37.net. 

Posting Date: September 8, 2025 

Closing Date: September 19, 2025